全球拓展 ∣ 海星游艇集团开辟马耳他市场

On June 1st, 2017, it is a very meaningful day for Heysea Yachts that not only delivered one Zoom 76ft and first Asteria 96ft to the Chinese Owners but also signed the Distributor Agreement with Trader Marine Yacht Services Ltdfor Malta marketing.

2017年6月1日,对海星来说是一个意义非凡的日子,不仅交付了一艘Zoom76英尺与Asteria96英尺游艇给中国船东,且在同一天与Trader Marine Yacht Services Ltd签订经销合作协议,负责马耳他市场。

△摄于2017年3月,海星游艇集团高管考察马耳他

Trader Marine was set up in 1991 and over the course of the last 26 years has firmly established itself as a leading company in the Maritime Industry and representing leading brands.

Trader Marine成立于1991年,经过26年的洗礼,奠定了其航海业的领军地位,一直代理领先品牌。

 

It is the region's largest dedicated new and used boat sales centre who buy and sell quality motor boats throughout Europe andoperate an efficient and professional brokerage service.

Trader Marine作为当地最大的新船与二手船销售中心,在欧洲区域购买和销售高质量的动力艇,提供专业有效的代理服务。

HeyseaYachts and Trader Marine have been reaching to each other since 2016 forpossible cooperation and a big step was happened after Allen Leng, Chairman of Heysea and Edward Woods, Managing Director of Trader Marine met together at Dubai International Boat Show this year.

从2016年开始,海星游艇与Trader Marine一直保持联系,探讨合作机会,直到今年迪拜国际游艇展期间,海星董事长冷学华先生与Trader Marine的执行董事EdwardWoods见面后才有了更大的飞跃。

 

Edward reviewed the scale models of Zoom 76ft and Asteria 108ft presented at the Heysea Stand of the show and exchanged extensive views of sale and marketing plan with Allen. He said “ Heysea Yachts may be a new brand to Malta marketing right now but it will be becoming a seriously competitive and popular brand there very soon thanks to her revolutionary design, incredible performance,eye-catching interior details, preferential price and mentality of entire Heysea team. I am glad to involve in this team and witness the growth of thisbrand.”

在展会期间,Edward研究了海星展位上Zoom76与Asteria108的模型,并与冷学华先生深入探讨了营销计划。他表示,“对于马耳他市场而言,海星游艇是一个全新的品牌,但很快它将成为一个非常有竞争力且受欢迎的品牌,因为它设计新颖、性能优越、内装诱人、价格实惠,还有优秀的团队。我很高兴能参与其中,并见证这个品牌的成长。”

△摄于2017年3月,海星游艇集团高管考察马耳他

Allen mentioned “ Malta is an optimum positioning as a premier yachting destination with a high standard infrastructure and the yachting industry in Maltacontinues to grow due to the legal, commercial, financial and technical benefits of registering yachts under the Malta flag. We want to develop and expand our brand to this marketing but we know with the participation of local experienced corporate will speed up this process. Trader Marine will be our right choice because of his intentions, experiences and passions after talkedto Edward.”

冷学华先生提到“马耳他是超级游艇的绝佳停泊地,它的基础设施很齐备,高规格。马耳他游艇业持续上升,因为注册在马耳他的游艇能够在法律、商业、融资与技术上受益颇多。我们想开发与拓展这个市场,但我们知道与当地经验丰富的公司合作能加快拓展的步伐。而与Edward沟通以后,无论是从想法,经验,还是对游艇的热爱,坚信Trader Marine会是我们最正确的选择。”

It is known that Malta has a centuries old Maritime tradition and the strategic location of the Maltese Islands at heart of the Mediterranean Sea, its natural harbours, and the entrepreneurial and maritime skills of its people have, since time immemorial, conspired with its history and millennial culture to transform this European sovereign state into an international maritime service centre. If Heysea Yachts want to capture whole Europe market, Malta will be the starting point. 

众所周知,马耳他航海传统历史悠久,历经一个多世纪。而马耳他群岛坐落于地中海中心,作为天然港口,地理位置得天独厚,自古以来,当地人民优秀的创业与海上技能与历史文化和千古文明相呼应,将这个欧洲主权国家转变成国际航海服务中心。如果海星想开辟整个欧洲市场,马耳他将是起点。

 

点击次数:  更新时间:2017-06-13 08:41:34

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