海星,中国制造之典范

2017-05-03 2721



● Headquarters: HongKong, China

   总部:中国香港

● Production Facility: Xinhui, Jiangmen, Guangdong, China 

   生产基地:中国广东江门新会

● Founded: 2007 

   成立年份:2007

● Build Range: 60-200ft

   生产范围:60-200英尺(游艇)

● Website: www.heysea.com

   网址www.heysea.com





Now marking its 10th anniversary, HeySea is busy tryingto build on its domestic success in China’s 60ft-plus motoryacht sector bybecoming a popular brand internationally for large yachts and superyachts.

正值成立10周年之际,海星马不停蹄地生产60英尺以上游艇,在国内成绩斐然;同时正全力进军国际市场,主打大型与超级游艇,在国际上名声鹊起。



Heysea is currently the mainland’s leading builder of luxury yachtsfrom 24m (78ft), according to the 2017 Global Order Book by Boat International.The yard employs nearly 300staff, including a 40-strong in-house design team, in its 66,700sqm manufacturing facility in XinhuiDistrict,Jiangmen.

根据国际知名游艇杂志《Boat International》2017年全球24米以上的游艇订单排名,海星是中国内陆进入榜单的游艇制造企业领导者。海星位于广东省江门市新会区,拥有66,700平方米生产基地,以及一支40多人的优秀的研发设计团队和熟练的专业技术工人,约300人。


    △Heysea’s biggest construction project is a 43m powercat    

    43米双体游艇是在建项目中尺寸最大的游艇


    Heysea is currently working on its biggest-ever build, the 140ft Vista 43m power catamaran for a mainland Chinese owner, which is due for delivery to Shenzhen next year.

    海星正在建造一艘43米的Vista 140双体游艇,是目前为止在建项目中最大的一艘,预计明年交付给深圳的船东。


    △Two Asteria 96s are currently in build   

    两艘Asteria96英尺游艇正在生产


    A Vista 140ft, a Heysea115, two Asteria 108s, two Asteria 96s, an 82ft Zoom Plus 82 sailing catamaran,two Heysea 82s, an Heysea 80-footer, two Zoom 76-footers and a Zoom58-footer make up the yard’s 13 ongoing projects.

    海星在建的项目共有13艘,其中包括1艘Vista 140英尺,1艘Heysea 115英尺,2艘Asteria108英尺,2艘Asteria96英尺,1艘Zoom Plus 82英尺双体帆船,2艘Heysea 82英尺,1艘Heysea 80英尺,2艘Zoom76英尺和1艘Zoom 58英尺游艇。



    Construction is soon to commence on a 72ft powercatamaran, while a proposed 50m motoryacht is undergoing a redesign andmay be slightly reduced in length as per marketing requirement. 

    同时,1艘72英尺双体游艇很快将投入生产,而50米的项目正在进一步修改设计方案,根据市场需求可能会稍微调整一下尺寸。


    △The Asteria 108 is one of Heysea’s most popular models    

    Asteria108英尺是海星最受欢迎的船型之一


    The yard’s established lines include HeySea (60, 70, 78,82), Zoom and Superyachts, which include the popular Asteria 108. The firstAsteria 108 launched in 2013, the sixth hull was delivered earlier this year toa Hong Kong-based client and the seventh will launch later this year. 

    海星现有船型包括海星系列(60英尺,70英尺,78英尺,82英尺),宽景系列和超级游艇系列,而超艇系列中有包括受市场热捧的Asteria108。 Asteria 108第1艘于2013年下水,第6艘则在今年年初交付给香港船东,第7艘预计将于今年年底下水。



    The Heysea 82 has been the yard’s most iconic modelsince being developed in 2010, with the first hull arriving a year later.Today, hull number 21 in the line is being built, reinforcing the Heysea 82’sreputation as the most popular China-built superyacht. 

    海星82英尺在2010年研发成功,第二年完成第1艘,是至今为止海星最具标志性的船型。正在建造的第21艘海星82英尺更进一步地论证了这一点,当之无愧为最受欢迎的中国造超级游艇。



    Heysealooks for representation in key international markets. In July, 2016, YPI becamethe central agent for Heysea superyacht Sealink 152 who has built a reputation for providing the clients with honest and informed advice alongside discreet, trusted support for the last 40 years and assisting the client in every aspect of yacht ownership experience, from yacht purchase and sales through to charter, yacht management and crew recruitment as a full-service yacht brokerage company.  

    海星计划在世界各个主要市场建立代理合作。2016年7月,YPI成为海星超艇-Sealink 152的全球代理,这家公司在过去40年里,给客户提供专业的(购艇)意见、有力的支持以及一站式的代理服务,包括游艇销售、买卖、租赁、管理以及船员雇佣等,为客户带来全方位的用户体验,声明远扬。



    Heysea Yachts announced the addition of Doug Hoogs to their team as the Representative of their US office in December of 2016 for America marketing. Doug, a graduate of the United States Merchant Marine Academy at Kings Point with a licensed captain for 50 years, has been involved in marketing and sales for large yacht builders domestically and overseas since 1987. 

    去年12月,Doug Hoogs加入海星团队,作为其美国办公室的代表,主要负责美国市场。Doug毕业于美国商船学院,自1987年始,一直在国内外从事大型游艇的市场与销售工作,已获得船长执照50年。



    In January, Heysea appointed Ensign Ship Brokers to distribute its range in Australia and New Zealand. Ensign, which has six offices and 30 staff, also represents shipyardsin France, Germany and Italy. 

    1月,海星正式任命Ensign Ship Brokers作为其澳大利亚与新西兰的经销商。Ensign公司共有6个办事处,30名员工,同时代理法国、德国与意大利的其他游艇品牌。



    Heysea Chairman Allen Leng, who travelled to Australia,said: “We are delighted to work together and look forward to having the Heysea range well represented by Tony and his experienced team.” 

    海星董事长冷学华先生特意到澳大利亚考察,表示”我们很高兴能一起合作,期待我们的船型在TONY及其团队的带领下能够发光发热“。


    △Heysea Asteria 108 sign is placed in front of Australia Office of Ensign Ship Brokers 

    澳大利亚办公处门口悬挂海星Asteria 108 广告牌


    Ensign CEO Tony Ross, who visited HeySea last November,said: “We are very pleased to represent such a modern and quality product inthe HeySea range of vessels. Our aim is to exceed the clients’ expectation forservice and provide a real, value-driven option for those considering moreexpensive European or American-built craft.” 

    去年11月,Ensign总裁Tony Ross专门拜访海星游艇,表示“海星的游艇设计新颖,品质优良,我们很荣幸能成为海星的代理。我们的目标是提供优质的服务,物超所值的产品,给想购买欧美游艇的客户更多选择”。



    原文出自 March-April Feature ,Asia-Pacific Boating.