海星游艇:一家专注超级游艇制造的中国游艇厂

2017-02-08 3123


原文标题:Heysea Yachts: Chinese shipyard with superyacht focus

作者时间:Murielle Gonzalez,January 19, 2017

文章链接:www.ibinews.com



With four yachts in the 30m-plus segment currently under construction, the Chinese shipyard is determined to make a mark in the superyacht sector.

4艘30米以上的新(游艇)项目在建,表明这家中国游艇厂打算在超级游艇上大展拳脚。


△Best sale 2016 ,Zoom 76(2016热销产品:Zoom 76)


Heysea Yachts currently has 12 projects under construction ranging from 17m-43m with delivery scheduled for 2017 and 2018.

海星游艇在建的(游艇)项目有12艘,从17米至43米不等,预计在2017年和2018年全部交付。

 

With four of these new build projects in the 30m-plus segment, the Chinese shipyard is determined to make a mark in the superyacht sector.

有4艘30米以上的新(游艇)项目在建,表明这家中国游艇厂打算在超级游艇上大展拳脚。

 

Founded in 2007, the company is headquartered in Xinhui District,Jiangmen, Guangdong province, in southern China.

海星游艇成立于2007年,总部位于广东省江门市新会区,在中国南部。

 

The shipyard employs nearly 300 full time staff and operates a 66,700sq m production facility including 63,720sq m of hard standing area including office building, covered workshops, wharehouse, dormitory and basketball court, entertainment areas etc. In addition, Heysea Yachts have fully equipped slip way and quay.

(海星)船厂占地面积66700平方米,拥有近300名员工,其中63720平方米的工业用地内包括有办公大楼、车间、仓库、宿舍与篮球场、休闲区等配套设施。除此之外,海星游艇建有系统完善的下水滑道和停泊码头。


△Heysea Office 海星办公大厅


Speaking to IBI‘s sister tittle Superyacht Business, CEO Fang Yuan explains: “Heysea Yachts is capable to produce yachts up to 60m and could build more than 10 units at one time.”

海星总裁方圆女士告诉《Superyacht Business》杂志(与《IBI》是姐妹杂志)“海星游艇能同时建造10艘以上的游艇,并拥有生产60米游艇的能力。”

 

42m catamaran currently under construction is the largest project in Heysea’s order book to date. “The second largest project we have built is the 33m (108ft) Heysea Asteria and we have already delivered six units,” she adds.

现有一艘42米双体游艇正在建造,是海星至今为止最大的一个项目。方圆表示“海星现今尺寸排名第二的项目是Asteria108尺游艇(33米),我们已经交付了6艘。”


△Asteria 108


Product line 生产线

Heysea Yachts produces motoryachts ranging from 17m-50m across seven product lines.

海星游艇专门生产17-50米的动力游艇,共有7个生产线。

 

Besides boatbuilding and after sales services, Heysea Yachts has the capacity to provide repair, refit and maintenance to vessels. “A 24m (82ft) yacht is currently at the shipyard for refit work,” comments Yuan.

海星游艇不仅能提供游艇生产、售后服务,还能进行游艇维修、改装与保养。方圆说“现在船厂正在做一艘82英尺(24米)游艇的改装。”

 

CEO Yuan believes that the Asteria 95 and 108, the Zoom 58 and 76, the Heysea 115 alongside its catamaran and other superyachts projects in the pipeline will allow the brand to make headway in international markets.

CEO方圆女士坚信凭借Asteria系列95英尺、108英尺,Zoom系列58英尺、76英尺,海星系列115英尺以及其他正在进行中的双体游艇和超级游艇项目能让海星品牌在国际市场上站稳脚跟。


△Asteria 95


Surperyacht focus 专注超级游船

Commenting on the business strategy, CEO Yuan explains that the company’s focus is on being able to product high quality vessels at a competitive price.

CEO方圆表示,从商业策略上考量,公司侧重以最低的成本生产质优且性价比最高的游艇。

 

“During 2016 we have been able to provide a high degree of customisation for interior designs with a comprehensive one-stop service thanks to our strong R&D abilities,” she says.

方圆告知“在2016年,我们能够提供高端内装定制服务与全方位的一站式服务要归功于我们强大的研发能力。”


△Asteria 108, the biggest vessel built by Heysea Yachts to date.

△Asteria 108是海星至今为止已完工的最大游艇


Yuan also told SB that the company plans to improve its facilities including a series of investments. “For 2017 we have plans to build a brand-new woodwork shop with new carpentry machines. The investment also includes the upgrade of our interior painting room with non-dust treatment.”

方圆还告诉《Superyacht Business》杂志(记者),海星正在进行新一轮投资改造厂房的硬件设施。“2017年,我们将建一个全新的木工车间和购置新的木工设备。同时,我们还在升级家私油漆房,并做无尘处理。”

 

In addition, Heysea aims to expand its dealer network, particularly in Europe, Middle East and Singapore. The company recently signed a partnership with Ensign Ship Brokers to represent its product line in Australia and New Zealand.

另外,海星计划扩大经销商队伍,特别是欧洲、中东与新加坡区域。公司最近与Ensign Ship Brokers达成合作协议,授权其负责澳大利亚与新加坡(市场)的产品销售。


△Australia Office of Ensign Ship Brokers  

△ Ensign Ship Brokers澳大利亚办事处


The Chinese shipyard also aims to recruit more experienced and skilled workers in the coming months.

海星还计划在接下来的月份雇用更多经验丰富、技能纯熟的生产技术工人。